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Home Staging Services

Design for your Target Market

What is home staging?

According to the Real Estate Staging Association (RESA), home staging is defined as “the act of preparing a residential property or commercial property for sale”. In my own words, “marketing your property for sale so the buyers fall in love”. Increase the appeal of your property.


Why stage?

There are two main reasons to stage. It is proven to reduce the time on the market. It is proven to get you more money.



What does a home stager do?

A home stager will visit your home and make an assessment, this is generally called a consultation.  Part of that assessment is to see if your home presents well so buyers will fall in love, considering your competition as well.  All areas including the outside are reviewed to analyse the condition of your home, if any repairs or upgrades are needed, looking to see if your home is spacious and functional, if it looks attractive so buyers fall in love and make you’re an offer.



It’s important to de-personalize your space from your own tastes. As shown above, a more neutral fireplace space was created, repainting and removal of old carpet makes it more appealing to a buyer.


It may be recommended that you rent furniture as well which the home stager takes care of for you. Empty homes sit on the market longer. If you live in your home, re-arranging your existing home to make it more appealing is important.

If your home is vacant, stagers will coordinate to order and setup a full home for you.


 Other services that a home stager offers is shopping for accessories in order for your home to be appeal to a large group of people who may visit your home. You might need to invest in some newer items, especially for the millenials who want instant gratification.


What is the cost of home staging?

Staging is much less expensive and much more effective than your first price reduction! Expect to pay .5% - 2% of the sale price of your home.


What areas should I stage?

The most important rooms to stage are the entryway, living room, dining room, master suite. They are the first room people see and those rooms they spend the most time in.

What is the impact of home staging?

Buyers view a home an average of 6 minutes. It takes 15 seconds to form an impression. Buyers linger in a furnished home an average of 40 minutes.



·       The ROI for staging is 586% (bankrate.com)

·       Staged homes sell 90% faster

·       58% say staging increases the $$ value of the home

·       81% of buyers find it easier to visualize a property as a future home when staged

·       Staging a home can increase the selling price an average of 8%


The key to a successful sale is all in the preparation and presentation. To get started, you will need to book a time to get a consultation so you can start the process!

The Art of Preparation is located in Barrie and servicing the surrounding areas. Helene Jattan is the owner, Creative Planner and offers a full array of services. Click here to view the services available to help you and book a consultation today!

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